Live Ocean has announced its first partnership spanning both Live Ocean Foundation and Live Ocean Racing with iconic Swiss watchmaker OMEGA.
OMEGA will support marine conservation efforts while backing Live Ocean Racing’s talented team, currently competing in the ETF26 Grand Prix.
The partnership reflects a shared passion for sailing, innovation, and protecting the ocean, building on OMEGA’s long relationship with Peter Burling and Blair Tuke.
OMEGA joins Live Ocean in a partnership uniting world-class racing and ocean protection.
The innovative Swiss watchmaker, OMEGA has a strong legacy in sport, backed by almost a century of renowned timekeeping. The company proudly supports sports organisations and athletes, including a role as the Official Timekeeper of the Olympic Games, and a long association with sailing through the America’s Cup and sailors including Peter Burling and Blair Tuke.
OMEGA will support the marine conservation work of Live Ocean Foundation and be a major partner of Live Ocean Racing, a platform that brings together a talented and diverse sailing team to compete at the highest level.
Raynald Aeschlimann, President and CEO of OMEGA, says, “We love that this partnership is able to combine two of our greatest passions – which is sailing and ocean protection. For OMEGA, this is a great way to celebrate innovative racing, but also highlight a very important topic. We’re inspired by Peter and Blair’s energy and enthusiasm and look forward to joining them on the project.”
The first campaign which is already underway for Live Ocean Racing is the ETF26 Grand Prix based in Europe. Skippered by Liv Mackay, the team features some of New Zealand’s most successful women in sailing competing on foiling catamarans, accelerating the pathway into professional sailing events such as SailGP and the America’s Cup.
The Live Ocean Racing team is currently competing in their fourth event of the ETF26 Grand Prix during Foiling Week in Lake Garda. For this event, the team features two newcomers, Helena Sanderson and Serena Woodall, who have joined Mackay and Saunders on the boat.
“Welcoming OMEGA on board is a great step for Live Ocean,” says Blair Tuke. “OMEGA has an awesome history with sport and sailing in particular and we both share a passion for protection and restoration of the marine environment. Live Ocean Racing, a team with purpose and innovation baked into its DNA is backed by an icon in innovation. That’s really special.”
“It’s really significant to have OMEGA join the Live Ocean family, spanning the foundation and racing. This is a big moment for us,” says Peter Burling. “OMEGA has been there with Blair and I during a vast amount of our sailing careers, and we are so pleased to see this relationship continue with Live Ocean.”
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